As a photographer I see myself as being very versatile in both studio and location and shoot a wide range of various subject matter.
My work takes on a ‘real’ approach and I pay special attention to small details within the photograph to achieve this.
Where possible I try and incorporate humour into my imagery, which often makes for a good recipe.
I received my 4-year national higher diploma in photography and was trained in the art of film and conventional darkroom printing.
Although I now shoot digitally and use the latest equipment and software, I still platform my work around my past knowledge of film and try capture as much as possible in camera. The combination of my film training and digital technology has lead me to some new and exciting avenues in creating images.
I enjoy working alongside good creative people and concepts to help drive and add input into producing good work.
By surrounding myself with people that inspire and motivate me, helps me in pushing myself and all the boundaries.
Advertising is ever changing and you are only as good as your last piece of work.